How to Choose the Best Push Notification Ads Traffic Source
Having a Push Ads traffic provider could definitely give your campaign the right “push” – but choosing the right one to partner with should not be taken lightly. As your campaign’s success depends on how you could convert your leads to actual deals, it’s just right for you to be picky when it comes to partnering with a traffic provider.
To help you find the right source, here are important questions to ask your Push Ads traffic provider to ensure the success of your marketing campaigns.
When speaking with the representative of a traffic source, be wary of the way they answer your inquiries. They should be able to give you information relevant to the business and commit to full transparency in terms of what would be part of your agreement should you decide to partner up with them. Most information is usually available on their website, but there is also an option to chat up their representative for any additional questions you may have.
Compliance policies are a good sign of high-quality service, as it gives you an idea of how the traffic provider could provide its services in compliance with established rules and regulations. Check to see the verification process that they apply, along with the way they handle information and any other security-related conditions.
Their compliance policies when it comes to the publishers they accept will also give you a rough gauge of the types of websites they work with.
Once you’ve established the provider’s credibility, the most important thing to check is the success rate of the services they provide. Usually, you can measure this along the way once you have signed up for their services, but during the inquiry period, you can simply ask your potential Push Ads traffic provider to give you the available volumes of traffic from previous or current projects. A good provider should also be ready to present you with traffic stats along with a quote/bid price for each segment. Case studies are a great way to analyze their success rate. If there are no case studies done using their traffic, you might want to think twice about signing up.
The best way to find out if it's suitable for your offer is to inquire about the niches that perform best in their platform. But if your niche is not included, it doesn't mean it will not work for you. You can look further into their targeting options and see if there is a way for you to hyper-target your audience so that your ads will only be seen by the people most likely to respond with it.
The user interface or user experience should never be disregarded – in fact, it is the first thing that anyone notices in any situation, especially when it comes to digital marketing. You would want to spend most of your time creating and managing campaigns -- not in understanding how a platform works. Remember: time is gold.
You, as a potential client, should be able to have access to a highly intuitive platform or system that the traffic source provides. Demo versions are a good way to get a feel of this, and any good Push Ads traffic provider should be able to give you a preview of what they have to offer.
When it comes to ad-tech, staying ahead is a must for all traffic providers: this means that their services should be made with the right kind of applicable technologies. Nowadays, AI-powered solutions and machine learning technologies are expected to be incorporated into the traffic provider’s services. Simply put, check if the platform features a comprehensive set of systems in place: could you integrate it into other platforms (like your tracker, perhaps)? Would it work quickly and efficiently even during peak hours with high traffic? All these should be a priority for you and your traffic provider.
Of course, you’d only be able to assess whether it will be profitable or not once you actually start running campaigns. But there is still a way to evaluate their platform at the onset. Find out how much the required top-up is, the minimum budget per campaign, and the average CPC. This is also the time to ask them for miscellaneous things such as potential discounts, long-term agreements, and payment methods.
The success of your campaigns largely depends on you. Traffic is not the only factor responsible for your success; there are other things you should also actively evaluate and optimize. These include your ad creatives, landing page, funnel, and even the offer! Still, the quality of the push notification ads suppliers is highly relevant. With these seven questions in mind, you should be able to get the right information that could help you decide which Push Ads traffic provider to choose.
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