Native advertising is the branch of advertising that specializes in creating ad content that blends seamlessly with the environment. It thrives in camouflage, acting as if it is native to the page or platform. In a way, native advertising blurs the line between advertisement and featured content.
However, as much as it is a great strength, it can also be a brand’s weakness. Many people make the mistake of choosing the wrong components for their native ads, and one of the biggest mistakes of them all is not selecting the proper picture to accompany the content. When your ad blends content and product selling, you better be eagle-eyed in choosing the photos.
If you don’t want your ad to be the laughingstock of not just the native advertising world, but also of your target customers, avoid these types of stock images at all costs!
Grandma, Grandpa, and the Weird Artifact
Whatever it is that this old happy couple is holding and smiling about, they should definitely put it away. When creating a native ad, you do not want any confusion to arise from the reader because it breaks the momentum of the ad itself. By choosing a weird picture like this, the weirdness and unaesthetically pleasing imagery from this picture just do not warrant any sort of attention at all. Plus it looks really gross, don’t you think?
Image from Adobe Stock.
The Random Foot in the Toilet
In what looks like a poster for a horrible indie horror movie, a random foot is seen rising from inside a toilet in utter defiance of God and all humanity. In times like this, you would want to ask yourself “What kind of brand would need an image of a foot that looks like it is out for revenge?”
The answer is nothing. No brand would ever need something like this.
(Desperate House Toilet. Image from Dreamstime)
In this picture, this busybody looks like she gave in to the
sweet and creamy scent of her addiction – which is apparently baking. Unless
you are creating an ad for a local lawyer that specializes in baking-addiction
cases, please stay away from this picture too.
(Woman Sniffing. Image from Shutterstock)
The Weird Hospital
In what seems like a very dark take on humor, this nurse seemingly guarantees a two-thumbs-up rating for an untimely demise. Whether she takes side jobs from time to time or just does this purely for fun, one thing we know is that this can never be used for an ad, unless for a hospital in a world where John Wick lives.
(Nurse Giving Thumbs Up. Image from Shutterstock)
The Bathroom Breakfast
In what may be one of the most downright unneeded and unnecessary images on this list, this guy looks like he is having a weird blend of bath and breakfast in a bathtub, surrounded by tub floaters that might also double as second servings. Not only is this image plain weird, but it is also just unsanitary. Who would want to eat food that has already touched their groin? Might only be a chosen few, we reckon.
(Funny man eating his cereals in the bathtub. Image from Shutterstock)
Well, now they are just creating nightmare fuels that we will, unfortunately, remember when we are alone in the house, or just before you go to sleep. For those who are wondering where Big Bird came from and if he did have any family, that answer is finally here. Look, this bird person is even trying to teach its captive a thing or two about proper grammar!
(Large Bird Costume with Pet Person. Image from iStock)
The Boss Turkey
Not everyone likes Thanksgiving turkey or just poultry in general, but it seems like the creator of this stock photo wanted to really gross everyone out! What would you even use a pooping roasted turkey for? Unless you want people to see their dinners for the second time, this is definitely a no-go. This would be a good one for a meme, but never for an ad.
(Thanksgiving Turkey Pooping Stuffing II. Image from iStock)
Not only does this image stink of bad Photoshop, but it also features elements that are out of this world! Whether it is about the romance of finding your better (horse)half, or maybe an ad for a Tinder-like app that aims to hook up magical creatures from the fairy world, the one thing that is undeniably attention-grabbing in this image is how the centaur guy looks like he’s asking the other horse person “Why the long face?”
(A centaur has met the wrong half. Image from Shutterstock)
The Smiling Widow
Now, I don’t know about you but this image screams murder, and it looks like it is the cover of the next murder mystery novel that will get a silver screen adaptation. Or by the way she touches him, she’s thinking of doing something sexual to this poor dead guy! Do not use this image for whatever reason you might think. Native ads aim to connect with potential consumers, and there would not be much connection when your audience is creeped-out by those crazy eyes!
(Mourning Woman. Image from iStock)
These are just a few of the most disturbing and weirdly-made stock photos in the face of the internet. Remember, native advertising is about catching attention while blending with the environment. If you do not want to break the spell that native ads make when in action, then don’t choose ridiculous images that will just scare your visitors away!