How to increase ROI is the question affiliate marketers often ask themselves and Google. But far not everyone finds the right answers. To provide you with qualitative and expert knowledge, we asked our colleges from RedTrack to share their experience and data.
Keep on reading and find a great bonus from our tracking partner at the end of the post.
First, let us remind you what these guys do in the world of affiliate marketing:
RedTrack.io - a cloud-hosted ad tracking software to manage and analyze affiliate marketing campaigns. Tactically, it makes all tracking work and provides you with all the necessary data for optimization and improvements of promotional activities. Globally, it saves your money and helps to earn more. Ad-tracker is a must-have tool if you want to get impressive ROI. But it’s only one part of success in affiliate marketing. What else?
In many ways, the success of your campaigns depends on factors, to which you may not pay much attention. How not to make mistakes?
There’s a simple algorithm to follow:
There’re many ways to drive traffic to your landing page: paid or relatively free. But some of them can be real fraud. How not to drain your budget and get good conversions? Let’s start from the very beginning:
Affiliate networks will often provide you with ready-made ad formats. They might look attractive and artful, but in fact will show a low CTR. You’ll be surprised, but banners with explosive colors and big titles can be 100 times more effective than professionally designed ones, provided by networks or your highly professional contractor.
Advanced affiliate marketers may try 300+ different ad formats before gaining desired conversion rate. To save your time and efforts, spy on your competitor's ads and look for the most effective ones in your vertical or niche. Find the commonalities that make them effective and use them in your creative. Your goal isn’t about making ads that you or your friends will like. It’s to make ads your audiences will like and click on.
If you see that CTR is really high, be ready that it’ll be lowered in between 1 hour and 1 day. Someone may steal your creatives or your audience get tired of it. Quickly change it to another creative or scale it to new sources of traffic. As practice shows, you don’t have to be a professional designer to make ads with high CR and CTR. Knowing the fundamentals of design and 1 or 2 graphics and video editors is quite enough.
Deep analytics and optimization are crucial stages of any promotional process. Here you have two choices: use Google analytics or more advanced ad trackers and managers. As to RedTrack possibilities, you can track events 24/7 across all traffic sources, and monitor offer conversions from multiple affiliate networks.
Our customers get extensive granular reporting options with 30 plus data attribution points. They include source, network, offers, landers, geo (country, region, city), OS type and version, browser type and version, connection type, date and day parting, IP, ISP, referrer and referrer domain, proxy type, user agent, language, and others. So you can drill down to three levels to understand the performance of campaigns, creatives and landing pages.
It’s okay when something isn’t going exactly as planned. Affiliate marketing is a very unpredictable industry with so many things that you can’t control…
So, the only strategy that’ll lead you to high ROI is to experiment with the elements of your promotional campaign:
Don’t stop emailing to your audience, if you see low open rate or CTR. Experiment with sending frequency, titles, CTAs, tone of voice, visual and verbal parts of email content. After all, test the same emails on another audience, that may like your product.
If you think your landing page converts traffic very bad, revise your whole our potential customer journey. Is everything okay with all the previous points of contact with the audience? Okay, then, experiment!
But always remember the golden rule - test only one thing at a time!
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