Get A Sneak Peek Into Revcontent's Traffic
Founded in 2013, Revcontent's discovery platform, which allows publishers and advertisers to connect with each other, has become a key player in native advertising world. The company is headquartered in USA and employs less than 100 people.
The company has not received any external funding and has made 2 acquisitions in last few years according to crunchbase.
Just like many other native advertising companies, Revcontent has seen significant growth in last several years and continues to grow steadily.
Presented below are some important statistics from Revcontent native advertising widgets. As you can see from the monthly volume charts, the network offers a huge amount of traffic from tens of thousands of quality websites spread across multiple countries. It is, however, significantly lower than some of the other more established networks such as Outbrain and Taboola.
The global reach pie chart clearly shows that the traffic is truly global with maximum amount of traffic from United States as one would expect. However, an advertiser can expect pretty decent traffic volume from most countries in South America, Europe and Asia. They are a truly global company in terms of their reach.
The doughnut chart shows the traffic distribution between desktop and mobile devices and as expected three quarter of traffic is generated via mobile devices. This is a trend with most major native ad networks as mobile devices have clearly taken over desktop based PCs.
Let's look at the most recent stats:
Revcontent receives significant traffic from many second tier news and media sites such as newsweek, breitbart, liveleak etc in addition to many popular blogs and content sites. Therefore as an advertiser you are able to to target the audience by their interest depending on which section of the media/news site the visitor is viewing. The audience interest segmentation and targeting offered by Revcontent is the most detailed and second to none. Here are some examples of various targeting options:
In addition, you can target by geo, device and specific publishers as well.
Considering the nature of the publishers, advertisers focused on content marketing usually thrive on Revcontent. In addition, you see advertisers promoting gaming, health and beauty products, financial products, physical products on Revcontent. For the best ROI, however, the pre-sale landing page needs to be rich in content.
Here are the top advertisers and publishers for Revcontent:
|rt.com||News and Media||9%|
|breitbart.com||News and Media||6.2%|
|newsweek.com||News and Media||2%|
|mediaite.com||News and Media||1.8%|
|liveleak.com||News and Media||1.7%|
|washingtonpress.com||News and Media||1.7%|
|ridiculouslyextraordinary.com||News & Media||0.9%|
The minimum cpc bids on Revcontent is at $0.01 However, you will not be able to get much traffic at these rates especially from tier 1 and tier 2 countries. Expect the bids to be in $0.1 to $0.25 per click depending on your target.
Here are detailed important specifications:
|Image Size||420x315 pixels|
|Max Headline Characters||80 characters|
|Recommended Minimum CPC Desktop||$0.05|
|Recommended Minimum CPC Mobile||$0.03|
|Recommended Minimum CPC Tablet||$0.04|
|Device Targeting||Desktop, Tablet (Android, iOS, Windows), Mobile (Android, iOS, Windows)|
|Maximum Ads Approved||40-50 Ads Per Account (No more than 10-15 ads per URL)|
|Annotations (Circles or Arrows Images)||Allowed|
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