Topic:

Customer Journey

Total articles: 2

Understanding Attribution Models in Affiliate Campaigns: A Comprehensive Guide

Guide

Understanding Attribution Models in Affiliate Campaigns: A Comprehensive Guide

Attribution models are a systematic way of giving credit to different marketing interactions that influence a customer's decision to make a purchase. When running affiliate campaigns, like those offered by the Anstrex Affiliate Program, it's important to understand that customers often don't click on an affiliate link and buy right away. They might come across your product through a blog review, watch a YouTube video for more information, and eventually make a purchase after clicking on an email link. Each of these interactions is a touchpoint that should be taken into account.

Rachel Thompson

Rachel Thompson

10 minNov 1, 2025

Navigating the Invisible Customer Journey of Native Ads to Boost Sales

Quick Read

Navigating the Invisible Customer Journey of Native Ads to Boost Sales

Native advertising seamlessly integrates promotional content into users' natural online experiences, appearing as sponsored articles, in-feed social posts, or recommended content. Unlike disruptive traditional ads, native formats match the look and function of the platforms where they appear, creating a less intrusive user experience. This approach typically generates higher engagement rates and better consumer reception while still delivering brand messaging.

Dan Smith

Dan Smith

7 minMar 16, 2025