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Deceptive Advertising or Smart Marketing? The Truth About Native Ads

Native advertising seamlessly integrates branded content into users' natural digital environments, appearing as a natural extension of the platform rather than an interruption. This format significantly outperforms traditional display ads by matching the form and function of surrounding content, creating a non-disruptive user experience. By aligning with users' existing behaviors and interests, native ads generate higher engagement while maintaining the organic feel of digital platforms.