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How In-Game Product Placement is Changing the Advertising Game

Video games have revolutionized advertising by transforming static product placement into interactive, immersive brand experiences that feel natural within gameplay environments. In-game advertising now seamlessly integrates brands into virtual worlds, creating authentic touchpoints that players willingly engage with rather than avoid. This evolution has shifted marketing from interruption-based tactics to value-adding experiences that respect player engagement while still delivering effective brand exposure.