Search Results

How TikTok Live is Fueling a Culture of Hyper Consumerism & Impulse Buying

TikTok has revolutionized the social media landscape by rapidly growing from a niche app to a dominant platform with over one billion monthly active users across more than 150 countries in just a few years. The platform's algorithm-driven content discovery system has democratized content creation, allowing unknown creators to achieve viral fame overnight while keeping users engaged through an endless stream of personalized short-form videos. Beyond entertainment, TikTok has become a powerful cultural force that shapes trends, launches music careers, influences consumer behavior, and has forced established social networks to adapt their formats to compete with its addictive short-video format.