Understanding Attribution Models in Affiliate Campaigns: A Comprehensive Guide

Attribution models are a systematic way of giving credit to different marketing interactions that influence a customer's decision to make a purchase. When running affiliate campaigns, like those offered by the Anstrex Affiliate Program, it's important to understand that customers often don't click on an affiliate link and buy right away. They might come across your product through a blog review, watch a YouTube video for more information, and eventually make a purchase after clicking on an email link. Each of these interactions is a touchpoint that should be taken into account.

Rachel Thompson

7 minNov 1, 2025