One topic that has gained a lot of attention is SMS vs Push Notification Advertising, as these methods offer unique ways to engage with audiences. While SMS boasts near-universal reach with open rates exceeding 98%, push notifications deliver superior engagement through rich media capabilities and lower implementation costs without incurring per-message fees. The decision between these channels often hinges on specific campaign objectives, with SMS excelling for critical, time-sensitive communications and push notifications providing more dynamic, interactive experiences for building ongoing customer relationships.
