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Topic:
Social Media
Total 3 articles
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TikTok became the epicenter of a major advertising scandal in 2023 when a NewsGuard analysis found videos containing false claims about major brands garnered 57 million views, with nearly half using AI-generated or manipulated media. The controversy affected numerous companies including Target, Hobby Lobby, and Anheuser-Busch, who were falsely accused of selling "satanic" merchandise, demonic statues, and orchestrating controversial partnerships, respectively. This scandal highlighted how TikTok's algorithm often amplifies misinformation about brands, with the platform's policies specifically excluding "commercial and reputational harm" from its misinformation prohibitions.
David Kim
11 minMar 28, 2025
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TikTok has revolutionized social media engagement through its algorithm-driven content discovery that prioritizes creativity over follower counts, allowing anyone to achieve viral reach. The platform's short-form video format perfectly matches decreasing attention spans while its immersive, full-screen experience creates deeper engagement than traditional scrolling feeds. College students particularly respond to TikTok's authentic, unpolished content style that feels more genuine than the curated perfection of earlier platforms, making it the dominant force in youth-oriented digital culture.
Marcus Chen
12 minJan 17, 2025
Native advertising has become a cornerstone in the realm of digital marketing strategies, with its ability to blend into the media format where it appears. This seamless integration allows brands to reach consumers without disrupting their content consumption experience, leading to higher engagement and conversion rates. As traditional advertising methods face increasing resistance from ad-blockers and consumer skepticism, n
Dan Smith
9 minApr 26, 2024
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