TikTok's advertising landscape in 2023 shattered traditional marketing norms, transforming how brands connect with their audiences. With 1.5 billion monthly active users, the platform has become a goldmine for companies seeking authentic engagement and viral success.
The rise of VTubers, or virtual YouTubers, has marked a significant shift in the online entertainment industry. By using animated avatars instead of real faces, creators have tapped into a new realm of content creation that offers both anonymity and creative freedom.