Sometimes, all the data filtering and sorting options available at your fingertips fail to produce the desired results because the filters applied are too strict or too narrow. A typical example would be that you, as a user of Anstrex Platform, want to browse all the e-commerce related ad campaigns. If you were to rely solely on keyword search, there is no plausible way to encompass all the e-commerce campaigns with keyword search alone. Other filtering options would also not help much.
To overcome such obstacles, we have introduced a new Technology Filter for Anstrex Native Spy Tool.
We are now monitoring the web technologies used by all the landing pages by scanning and parsing the html code of each landing page and identifying various backend web technologies used by the site. These technologies will include web content management system, hosting technologies, tracking methods, third party advertising etc.
By looking at these technologies, we can clearly identify and segregate ad campaigns into various categories.
For example, we can now easily identify e-commerce campaigns by looking for various e-commerce platforms such as Shopify, Woo-commerce, Presto etc.
Here is a complete list of available technology filters at the time of writing this article.
As you can see this new filter can help a variety of marketers including store owners, content marketers, lead generators, and those involved in ad arbitrage.
Check it out and let us know what you think about it. We will be adding more technologies in the near future and if you have suggestions, please feel free to let us know.
You can find a more detailed article on how to use this filter on our knowledge base
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