8 minJanuary 9, 2018
Our spy tools monitor millions of native ads from over 60+ countries and thousands of publishers.
Get StartedWelcome to our first blog post. In this blog we are aiming to provide you with deep insights, market trends and 10000 ft overview of native advertising market and practices.
It is 2019 already.
How about an infograhpic depicting the current trends and forecasts for 2018 and beyond for this rapidly evolving with $100+ billion dollar potential?
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How-To
Competitive intelligence is most valuable when it becomes a continuous system rather than a one-time report. This article explains how marketers can turn publicly observable competitor data—ads, landing pages, keywords, offers, placements, creative rotations, and campaign longevity—into an ongoing intelligence workflow. It covers the information asymmetry created by modern martech platforms, how competitor campaigns reveal actionable signals, how to establish monitoring cadences and feedback loops, and where to draw the ethical line between legitimate market research and accessing private data.
Marcus Chen
7 minAug 27, 2026
Must Read
Award-winning advertising can provide powerful strategic inspiration for performance marketers, but its cultural impact does not automatically translate into algorithmic performance. This article explains how to deconstruct celebrated campaigns into functional creative signals—such as qualifying language, emotional triggers, visual cues, and CTA structures—then turn those signals into controlled, testable hypotheses. It also explores why creative has become a targeting signal, the dangers of testing too many variables at once, and why brand and performance teams need a continuous feedback loop between strategic storytelling and measurable results.
Elena Morales
7 minAug 26, 2026
Guide
AI can generate advertising creative at unprecedented speed, but speed without market intelligence can produce an endless stream of generic, undifferentiated ads. This article argues for an intelligence-first workflow: study live competitor campaigns before generating anything, identify durable creative and landing-page patterns, structure those findings into a competitive signal base, and then feed that intelligence into AI alongside brand context. The result is AI-assisted creative grounded in real market behavior rather than generic prompts and assumptions.
Rachel Thompson
7 minAug 23, 2026
