Supply-path optimization can make programmatic buying more efficient, but it cannot fix weak creative or broken customer journeys. This article introduces Creative Path Optimization (CPO)—a framework for using competitor ad intelligence to benchmark the full path from ad to conversion, identify leaks, test stronger creative and landing experiences, and feed proven insights back into AI-driven buying systems. It also provides a practical workflow for using Anstrex to uncover and analyze durable competitor flows.
