E-commerce, the buying and selling of goods and services over the internet, has seen a substantial surge in popularity. With global consumers favoring online shopping, retail e-commerce revenue in the US is projected to exceed 1.3 trillion dollars by 2025. This dramatic growth trajectory has fundamentally reshaped traditional retail landscapes, forcing brick-and-mortar establishments to develop omnichannel strategies that integrate physical and digital shopping experiences. The evolution of mobile commerce, voice shopping, and social commerce platforms continues to lower entry barriers for entrepreneurs while simultaneously raising consumer expectations for personalized, frictionless purchasing journeys.
