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eCPC vs CPC: Understanding the Enhanced Cost Per Click

CPC is a traditional model where advertisers pay a fixed amount each time a user clicks on their ad. It offers control over spending by ensuring payment only when users engage with ads. This model provides measurable results that directly connect advertising costs to user interest, making it easier to calculate return on investment. Platforms like Google Ads and Facebook have refined CPC bidding systems that use algorithms to optimize ad placement based on relevance and potential conversion value.