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Topic:

mobile advertising

Total articles: 3

Beyond Celebrities and Fandom: How to Steal the Targeting Strategy Behind Big-Brand Sports Tie-Ins

How-To

Beyond Celebrities and Fandom: How to Steal the Targeting Strategy Behind Big-Brand Sports Tie-Ins

Discover how big-brand sports sponsorships use fan behavior, geographic targeting, and cross-channel advertising to reach high-intent audiences beyond celebrity endorsements. Learn how to reverse-engineer sponsorship strategies, validate audience segments with competitive intelligence, and build cost-effective campaigns around local fandom, CTV, mobile, and creator content.

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Dan Smith

Dan Smith

10 minOct 12, 2026

Did Your Mobile Game Make the Most of Holiday Push Ads?

Quick Read

Did Your Mobile Game Make the Most of Holiday Push Ads?

Holiday push ads can be a game-changer for mobile developers looking to boost installs and in-app purchases. Learn how to analyze your campaign performance and identify missed opportunities for engagement. Discover proven tactics to re-engage users, increase retention, and maximize ROI after the holidays. Perfect for game marketers aiming to turn seasonal traffic into lasting player growth.

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Priya Kapoor

Priya Kapoor

11 minDec 16, 2025

Unlocking the Secrets of Mobile Gaming Revenue with Push Ads

Must Read

Unlocking the Secrets of Mobile Gaming Revenue with Push Ads

The mobile gaming industry continues to dominate the global entertainment landscape, capturing nearly 50% of the gaming industry's total revenue in 2024. Despite experiencing a 6.7% decline from previous years, mobile games still generate billions in income, making effective monetization strategies more critical than ever for developers seeking sustainable success.

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Marcus Chen

Marcus Chen

10 minOct 6, 2025

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