Pop ads have long been an essential tool in a marketer's arsenal. However, the rise of ad blockers poses a substantial challenge to their effectiveness. Recent studies show that over 42% of internet users globally now employ some form of ad-blocking technology, with the highest adoption rates among tech-savvy millennials and Gen Z consumers. Smart marketers are adapting by creating less intrusive pop experiences that provide genuine value, such as personalized discount offers or content upgrades, which are more likely to be whitelisted by users and bypass sophisticated blocking algorithms.
