AI-powered search is fundamentally changing how buyers discover brands. As AI Overviews answer more questions directly inside search results, traditional organic traffic—and the warm leads it once generated—is shrinking. That commercial intent hasn't disappeared; it's simply moved elsewhere. Native advertising is becoming the new destination for consideration-stage buyers, allowing brands to rebuild trust through educational, story-driven content while competitive ad intelligence reveals exactly which industries, creatives, and messaging strategies are successfully capturing this displaced demand.
