With over 1 billion monthly active users, TikTok has rapidly become a major player in the social media landscape in 2025. Its meteoric rise has transformed it from a simple video-sharing app to a powerful platform for brand awareness and engagement. According to recent statistics, TikTok now boasts approximately 1.59 billion monthly active users worldwide, making it the fifth most popular social media platform globally behind Facebook, YouTube, WhatsApp, and Instagram [1]. The United States leads with the largest user base at over 135 million users, followed by Indonesia with 107 million and Brazil with 91 million users [2]. TikTok's revenue reached an impressive $23 billion in 2024, representing a 42.8% increase from the previous year, with advertising accounting for 77% of its total revenue [3].
