TikTok has quickly become a popular platform for online engagement, and with its rise in popularity, TikTok advertising has become a game-changer for brands looking to reach large audiences. The platform's unique algorithm and creative tools enable advertisers to create viral content that resonates with users in ways that traditional social media platforms cannot replicate. With its predominantly Gen Z and millennial user base, TikTok offers unparalleled access to younger demographics who are notoriously difficult to reach through conventional advertising channels.