Founded in 2013, Content.ad's discovery platform, which allows publishers and advertisers to connect with each other, has become a key player in native advertising world. The company is headquartered in USA and employs less than 50 people.
The company has not received any external funding and has made no acquisitions in last few years according to crunchbase.
Just like many other native advertising companies, content.ad has seen significant growth in last several years. However, recent trends are showing significant decline in the traffic volume as shown below:
Content.ad Advertisers and Publishers
Content.ad receives significant traffic from niche blogs and content sites. Therefore as an advertiser you are able to to target the audience by their interest depending on which section of the media/news site the visitor is viewing. There are no interest based targeting options available for advertisers, unfortunately. So the targeting has to be based on individual publishers which you can selectively blacklist depending on the way it is performing for your campaign
In addition, you can target by geo, device and specific publishers as well.
Considering the nature of the publishers, advertisers focused on content marketing usually thrive on Contentad. In addition, you see advertisers promoting gaming, health and beauty products, financial products, physical products on Contentad. For the best ROI, however, the pre-sale landing page needs to be rich in content.
Here are the top advertisers and publishers for Contentad:
Top Content.ad Publishers
|faithpanda.com||News & Media||7%|
|celebstrendnow.com||News & Media||1.7%|
Top Content.ad Advertisers
|glammybabes.com||News & Media||3%|
|omglane.com||News & Media||2.8%|
|buzzsharer.com||News & Media||2.2%|
|celebstrendnow.com||News & Media||2.1%|