Spy On Your Competitors' Inpagepush Ads
We have recently completed our integration of capturing in-page push notification ads into our Push Spy Tool. We can now capture in-page push ads served by over 15 different ad-networks serving ads from over 5,000 publisher sites. We are the first ad intelligence tool in the market to capture these new ad type and deliver it to our customers.
In a nutshell, these ads mimic the behavior of a traditional push notification when the user is browsing a site that serves this type of ads. The following animated graphic shows the ad behavior very accurately:
Here are a couple of real life examples that show such ad units on a publisher site:
As traditional web push notification technology has gained popularity, we have seen a rise in abusive behavior of this technology by quite a few players. The abuse includes serving too many ads, thereby, inundating the user and showing ads of malicious nature.
As a result, the traditional push notification ads have come under a lot of scrutiny and major browsing platform adopting a strong stance against it. For example, Chrome browser has already started taking action against this on their newer product releases. In the future, these counter-measures are expected to be more stringent and potentially could lead to a death blow to all kinds of push notification ads in general.
As a quick recap, here are the key advantages and disadvantages of inpage push ads
We are currently covering 5,000+ publisher websites and scraping tens of thousands of ads every month from multiple ad-networks.
You can easily use a newly introduced "Type" filter to view In-page push ads on our user interface as shown below:
In addition, you can use the same filter on our advanced search.
For spying on targeting information, we are also providing you with publisher data for each individual ad and also at a campaign level as shown below:
So what are you waiting for? Go ahead and test out these new ad format while it is still hot.
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