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ANSTREX blog
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Latest Articles

Total articles: 476

Scaling Beyond TikTok: How to Use Native Ads for Dropship Sales

How-To

Scaling Beyond TikTok: How to Use Native Ads for Dropship Sales

Native ads blend seamlessly into the content your potential customers are already consuming—whether they're scrolling through social media feeds, reading articles on publisher sites, or searching for products online. Unlike traditional banner ads that scream "advertisement," native ads feel natural and non-disruptive, which is exactly why they convert so well for dropshipping businesses.

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Liam O’Connor

Liam O’Connor

7 minNov 6, 2025

Measuring Watch-Through Rates: The Metric That Matters Most in 2025

Announcement

Measuring Watch-Through Rates: The Metric That Matters Most in 2025

Measuring watch-through rates has become the defining metric separating successful video campaigns from those that fall flat in 2025. Watch-through rate (WTR) tells you exactly what percentage of your video viewers actually watch—not just how many people clicked play and scrolled away three seconds later.

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Priya Kapoor

Priya Kapoor

7 minNov 5, 2025

Conversion Rate Secrets: 7 Tips for High Converting Landing Pages

Tips & Tricks

Conversion Rate Secrets: 7 Tips for High Converting Landing Pages

Conversion rate optimization (CRO) for pop traffic isn't the same as optimizing for other traffic sources. Pop ads bring unique challenges—visitors arrive unexpectedly, often with lower intent, and you have mere seconds to convince them your offer is worth their attention. The difference between a 2% conversion rate and a 12% conversion rate can transform your entire campaign profitability.

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Marcus Chen

Marcus Chen

11 minNov 4, 2025

Maximize Your Reach: Real-Time Push Campaign Optimization Using AI Analytics

Featured

Maximize Your Reach: Real-Time Push Campaign Optimization Using AI Analytics

Push notifications have become an essential part of modern digital marketing, but just sending messages isn't enough anymore. You need to understand what's working as it happens and make adjustments to your strategy on the spot. That's where Real-Time Push Campaign Optimization Using AI Analytics comes in.

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Samantha Reed

Samantha Reed

6 minNov 3, 2025

Creative Rotation in Native Ads: When and Why to Refresh Your Visuals

Quick Read

Creative Rotation in Native Ads: When and Why to Refresh Your Visuals

Creative rotation in native ads is the practice of regularly updating and changing your ad visuals, messaging, and formats to keep your audience interested. It's like giving your campaigns a fresh look before your audience completely loses interest.

Here's the truth: when you show the same ad over and over again to the same people, they stop paying attention. As a result, your click-through rates drop, your costs increase, and your campaign effectiveness suffers. This phenomenon—ad fatigue in native advertising—quietly destroys otherwise successful campaigns.

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Dan Smith

Dan Smith

11 minNov 2, 2025

Understanding Attribution Models in Affiliate Campaigns: A Comprehensive Guide

Guide

Understanding Attribution Models in Affiliate Campaigns: A Comprehensive Guide

Attribution models are a systematic way of giving credit to different marketing interactions that influence a customer's decision to make a purchase. When running affiliate campaigns, like those offered by the Anstrex Affiliate Program, it's important to understand that customers often don't click on an affiliate link and buy right away. They might come across your product through a blog review, watch a YouTube video for more information, and eventually make a purchase after clicking on an email link. Each of these interactions is a touchpoint that should be taken into account.

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Rachel Thompson

Rachel Thompson

9 minNov 1, 2025

Enhancing Customer Loyalty: How AI Chatbots Transform Post-Purchase Experiences in Dropshipping

Quick Read

Enhancing Customer Loyalty: How AI Chatbots Transform Post-Purchase Experiences in Dropshipping

The dropshipping landscape has shifted dramatically. What happens after the purchase button is clicked now matters just as much as what happens before. Your post-purchase experience can make or break customer loyalty in an industry where margins are tight and competition is fierce.

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David Kim

David Kim

12 minOct 31, 2025

How User-Generated Content is Changing the Game for InStream Ads

Most Read

How User-Generated Content is Changing the Game for InStream Ads

User-generated content (UGC) refers to any content—videos, images, reviews, or testimonials—created by everyday consumers rather than brands themselves. InStream ads are video advertisements that play before, during, or after streaming content on platforms like YouTube, TikTok, and Facebook.

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Elena Morales

Elena Morales

8 minOct 30, 2025

Geo Targeting Pop Ads: The Ultimate Guide for 2025

Guide

Geo Targeting Pop Ads: The Ultimate Guide for 2025

Smart geo-targeting for pop campaigns in 2025 represents a fundamental shift in how you connect with your audience through popup advertisements. At its core, geo targeting pop ads means delivering personalized popup messages to users based on their specific geographic location—whether that's their country, state, city, or even neighborhood.

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Liam O’Connor

Liam O’Connor

12 minOct 29, 2025

Why First-Party Data Matters More Than Ever in Push Advertising

Quick Read

Why First-Party Data Matters More Than Ever in Push Advertising

First-party data—the information you collect directly from your customers through website visits, app interactions, and purchase history—has become the cornerstone of effective push advertising. This data comes straight from your audience with their explicit consent, making it both ethically sound and incredibly valuable for creating personalized marketing campaigns.

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Priya Kapoor

Priya Kapoor

10 minOct 28, 2025

Showing 5 of 48

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