Topic:

Ad Performance

Total articles: 5

From Cable to Creator: Lessons in TikTok Ad Creative

Most Read

From Cable to Creator: Lessons in TikTok Ad Creative

Cable television networks competed for attention through compelling openings, recognizable personalities, and repeat viewing. Discover how TikTok advertisers can adapt those principles to create stronger hooks, build audience loyalty, test video variations, and optimize campaigns using performance data.

Rachel Thompson

Rachel Thompson

9 minOct 26, 2026

From Telco Analytics to TikTok Ads: Building a ‘Network Operations Center’ for Your Media Buying

In-Depth

From Telco Analytics to TikTok Ads: Building a ‘Network Operations Center’ for Your Media Buying

Learn how to apply the Network Operations Center (NOC) model to modern media buying by connecting creative, delivery, site, CRM, and revenue signals in one operating system. This guide shows how to use Anstrex, AI tools, alerts, guardrails, and incident runbooks to monitor TikTok and paid media performance and respond faster to problems.

David Kim

David Kim

11 minSep 17, 2026

Measuring Watch-Through Rates: The Metric That Matters Most in 2025

Announcement

Measuring Watch-Through Rates: The Metric That Matters Most in 2025

Measuring watch-through rates has become the defining metric separating successful video campaigns from those that fall flat in 2025. Watch-through rate (WTR) tells you exactly what percentage of your video viewers actually watch—not just how many people clicked play and scrolled away three seconds later.

Priya Kapoor

Priya Kapoor

12 minNov 5, 2025

The Impact of Algorithm Updates on TikTok InStream Ads Performance

Editor’s Pick

The Impact of Algorithm Updates on TikTok InStream Ads Performance

TikTok's advertising system has changed the way brands connect with audiences, making TikTok InStream Ads a key part of this digital revolution. These ads are seamlessly integrated and show up directly in user feeds, using the platform's advanced algorithm to deliver targeted content that feels natural and engaging.

Dan Smith

Dan Smith

12 minSep 10, 2025

Measuring What Matters: Active Time and Scroll Depth in Ad Performance

In-Depth

Measuring What Matters: Active Time and Scroll Depth in Ad Performance

Active time and scroll depth have emerged as powerful indicators of authentic consumer interest. These attention-based KPIs reveal whether users are truly engaging with your content or simply scrolling past it. Native campaigns, in particular, benefit from this approach because they're designed to blend seamlessly with editorial content, making traditional click-through rates less meaningful.

Liam O’Connor

Liam O’Connor

9 minAug 20, 2025