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It’s no secret that affiliate marketing is one of the most popular advertising techniques used today, and for good reason. Besides the fact that this type of advertising is suitable for almost all industries, affiliates have access to a wide range of ad formats that allow them to form deep bonds with their audiences.
Now, it’s important to understand that consumer behavior changes based on a variety of different factors. This directly impacts the way users interact with certain ad formats, so affiliates need to keep a close eye on the latest consumer trends to ensure that their creatives give them the highest chance of success.
You don’t have to panic if you’re not sure where to start. Taking the time to learn which ad formats have the most potential can dramatically improve your chances of success. Plus, almost all successful affiliates use multiple formats in their campaigns, so you can draw inspiration from a collection of different sources.
Below, we’ll go over the benefits of using multiple formats. We’ll also discuss the ad formats that have the highest potential in terms of revenue for the rest of 2021 and early 2022.
Before going any further, let’s take a moment to understand why successful affiliates usually choose multiple ad formats.
Consumers are bombarded with advertising as soon as they access the internet, which has led to the phenomenon of banner blindness. In simple terms, banner blindness occurs when users identify ads right away and completely ignore them, regardless if the content is valuable or not.
By leveraging multiple ad formats, affiliates can reduce the impact of banner blindness and find out which creatives resonate the most with their audiences.
In addition to the above, some of the advantages of working with multiple formats include:
Audience Engagement
Affiliates that leverage a variety of formats tend to have an easier time engaging their audiences and driving conversions.
This is because using a single format limits the number of times you can display your creatives before your audience members experience ad fatigue. Instead of using the same type of ad with different creatives, affiliates can implement a completely different format that’s more likely to attract the user’s attention.
Reach
One of the best things about using multiple ad formats is that many of them are designed for specific devices or instances. This means that using various formats in your efforts can exponentially boost your reach and allow you to connect with a wider audience at a much deeper level.
ActiveRevenue’s floating push notification ads are a great example because these creatives allow affiliates to reach iOS users, which were previously hard to engage with conventional push notifications. Just keep in mind that the platforms you choose will directly impact your reach, so make sure to partner with a reliable DSP like ActiveRevenue.
Versatility
All audiences are different and it’s impossible to determine which ad formats produce the best results without testing. By using multiple ad formats simultaneously, you have the versatility to conduct various split tests at the same time and figure out which creatives have the best chances of success.
Remember, instead of just testing formats, you should also run different variations of each type of ad. This represents more planning and work in the early stages, but it will help you hit the ground running when it’s time for the first optimization.
Performance
Lastly, running campaigns with different formats can also boost your performance and overall results.
Location, time of day, and device type all affect the performance of your ads. Instead of relying on one ad for the entire day, you can analyze the performance of different formats and stagger your creatives based on the hours they perform best.
For example, if you see that push notifications perform well in the morning while pop ads deliver better results in the afternoon, you should make sure that each one runs at the most profitable time of day.
Now that we’ve covered the reasons why you should use multiple formats, let’s go over the best ad types for the rest of 2021 and early 2022.
Push Notifications
Push notifications have become an essential part of every affiliate’s tool kit, and the scary part is that we are barely scratching the surface of this format.
The secret to the success of this ad type remains the same: these ads look like device notifications rather than advertising. In addition to classic push ads, affiliates can also opt for rich media notifications that contain a small image or even a GIF, depending on the device.
Floating Push Notifications
Floating push notifications are similar to traditional push ads, but they are displayed on a site or app rather than through the device itself. Moreover, floating pushes don’t require user subscriptions, so these ads can be displayed to any person using the site or app that contains the ad.
Pop Ads
The technology behind pop ads has remained almost the same since the early days of the internet, but this format remains an effective alternative because it allows for the use of large-scale, high-quality graphics.
In addition to this, pop-unders from DSPs like ActiveRevenue don’t disrupt the user experience, making it the go-to pop format for affiliates that get paid for conversions rather than impressions.
Domain Redirects
Domain redirect campaigns may require a bit more work, but these can produce stellar results for affiliates. Not only are domain redirects non-disruptive, but they are also extremely relevant while also attracting users who are engaged and ready to convert.
You can improve the performance of your domain redirects by generating branded content, building a landing page, and conducting keyword research for each redirect URL.
In addition to partnering with a reliable DSP like ActiveRevenue, choosing the best ad format can exponentially increase your chances of success. That said, remember that consumer behavior fluctuates constantly, so you need to research the latest trends and ensure that your affiliate campaigns contain a healthy mix of ad formats.
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