10 VIRAL PRODUCTS GEN Z CAN'T GET ENOUGH OF IN 2025

In 2025, Gen Z's buying power and social media influence have significantly shaped the world of viral products. This guide delves into 10 must-have items that have won over young consumers, turning them into instant hits.

Gen Z shops differently than previous generations. Their buying choices are largely influenced by:

• Social media trends, especially on TikTok
• Recommendations from friends and genuine reviews
• Alignment with brand values
• Sustainable and ethical practices

Interestingly, dropshipping businesses now rely on spotting and leveraging these viral trends for success. From cutting-edge tech devices to environmentally-friendly beauty products, we'll explore the items that have received Gen Z's approval in 2025.

What you'll learn:

1. The top 10 viral products popular among Gen Z
2. The main factors behind product virality
3. The impact of social media platforms on purchasing decisions
4. Techniques to identify upcoming product trends

Get ready to uncover the items that have taken the online world by storm and discover why they've become essential to Gen Z's lifestyle. Additionally, we'll discuss how AI is transforming pop ad campaigns, making them more effective in reaching this influential demographic.

Gen Z shoppers have redefined consumer behavior with their distinct values and purchasing patterns. These digital natives, born between 1997 and 2012, prioritize authenticity in their shopping experiences and demand transparent communication from brands.

Key Values Driving Gen Z Purchases:

• Authenticity: 82% of Gen Z consumers trust companies that use real customer images and reviews
• Personalization: 76% prefer products they can customize to their preferences
• Eco-consciousness: 73% will pay more for sustainable products

Gen Z's shopping decisions stem from a blend of social responsibility and personal expression. They actively seek products that align with their values while allowing them to showcase their individuality.

Shopping Preferences:

• Direct-to-consumer brands
• Limited edition releases
• Sustainable packaging
• Ethical production methods
• Interactive shopping experiences

Social media platforms shape Gen Z's purchase journey, with TikTok and Instagram serving as primary product discovery channels. These platforms create instant trends through:

• User-generated content
• Influencer recommendations
• Virtual try-ons
• Behind-the-scenes brand stories
• Real-time shopping features

Brand loyalty among Gen Z develops through consistent engagement and value alignment. They expect brands to:

• Take stands on social issues
• Provide transparent supply chain information
• Offer seamless mobile shopping experiences
• Create interactive social media content
• Maintain authentic communication

With their global spending influence reaching $3 trillion in 2025, Gen Z's purchasing power continues to grow. This demographic values brands that combine innovation with purpose, making them powerful drivers of market trends.

TikTok's algorithm-driven content delivery system has transformed how Gen Z consumers discover products. With 66% of its users being Gen Z and millennials, the platform has created a powerful ecosystem where products can quickly become viral through genuine, user-generated content. This is why dropshipping businesses can greatly benefit from understanding how to effectively market to Gen Z.

How TikTok Drives Product Trends

Short-form videos on TikTok play a significant role in driving product trends through various content formats:

• #TikTokMadeMeBuyIt showcases real user experiences
• Before and After transformations demonstrating product effectiveness
• Quick tutorials highlighting ease of use
• Unboxing videos creating anticipation and desire
• Challenge-based content encouraging participation

The Power of Niche Communities

The platform's unique algorithm identifies and promotes niche interests, leading to the creation of micro-communities that are passionate about specific product categories. This targeted approach has several benefits:

1. Rapid spread of product trends within interested communities
2. Higher engagement rates compared to traditional advertising
3. Authentic peer recommendations driving purchase decisions

Influencer Collaborations for Success

TikTok's creator marketplace allows for strategic collaborations with influencers, which can greatly impact product launches. Successful campaigns often include:

• Behind-the-scenes content showing product development
• Day-in-the-life videos incorporating products naturally
• Honest reviews from trusted content creators
• Interactive live shopping sessions

Analyzing Trends with TikTok Analytics

Dropshippers can utilize TikTok's analytics tools to identify trending products and gain insights into consumer preferences. Key metrics to focus on include:

1. Hashtag tracking for emerging product interests
2. Engagement metrics revealing what types of content resonate with viewers
3. Geographic data for targeted marketing efforts
4. Comment sentiment analysis for understanding customer opinions

The Impact of Visual Content on Gen Z

Gen Z has a strong preference for authentic, entertaining content, which aligns perfectly with TikTok's visual-first approach. Products that are featured in creative and engaging videos often experience sudden spikes in demand, presenting opportunities for dropshippers who closely monitor these trends.

Gen Z's shopping preferences have shaped distinct product categories dominating the dropshipping landscape in 2025. These categories reflect their values, lifestyle choices, and digital-first mindset.

Popular Product Categories:

• Tech Gadgets & Accessories: Smart home devices, phone accessories, wireless charging solutions
• Sustainable Fashion: Eco-friendly materials, secondhand items, capsule wardrobe pieces
• Clean Beauty: Natural ingredients, cruelty-free products, minimalist packaging
• Wellness Solutions: Mental health tools, fitness tech, supplements
• Home Goods: Multi-functional furniture, aesthetic organization tools, plant care items
• Pet Supplies: Smart feeders, eco-friendly toys, grooming gadgets

Each category shows strong growth potential, driven by Gen Z's purchasing power and social media influence. The success of products within these categories often stems from their alignment with key Gen Z values: sustainability, authenticity, and functionality.

These product categories consistently generate viral moments on social platforms, creating opportunities for dropshippers to tap into trending items and emerging niches.

The health and wellness movement has led to a significant increase in the popularity of natural supplements and skincare products among Gen Z consumers. Let's explore the most popular viral products that are taking over social media and online marketplaces in 2025.

1. Immunity Gummies and Organic Skincare Kits

Gen Z's dedication to overall well-being has turned immunity gummies into a must-have item. These chewy supplements are packed with powerful ingredients such as:

• Elderberry extract
• Vitamin C
• Zinc
• Echinacea
• Probiotics

The brands that are going viral the most have eye-catching packaging and eco-friendly ingredients, with many offering subscription services for regular deliveries.

Organic skincare kits have evolved beyond just basic cleansers and moisturizers. The popular sets now include:

• Adaptogenic face serums
• LED light therapy attachments
• Reusable cotton pads
• Custom formula mixing tools
• pH-testing strips

These kits cater to Gen Z's desire for personalized skincare routines, with many brands providing virtual consultations through AI-powered apps. The rise of "skintellectuals" - Gen Z consumers who are knowledgeable about skincare ingredients - has increased the demand for clear ingredient lists and scientifically-backed formulations.

Social media platforms are filled with thousands of "Get Ready With Me" videos showcasing these products, where users share their morning and evening wellness routines. The combination of health benefits and visual appeal makes these products highly shareable, resulting in them going viral on platforms like TikTok and Instagram.

2. Rice Water Shampoo for Hair Growth

Rice water shampoo has exploded on TikTok, amassing billions of views through viral beauty tutorials. This ancient Asian beauty secret transforms traditional hair care with its natural amino acids and vitamins B and E.

Gen Z users report significant results:

• Visible hair growth within 4-8 weeks
• Enhanced shine and strength
• Reduced breakage and split ends
• Natural alternative to chemical treatments

Popular brands incorporate fermented rice water, creating specialized formulas with added benefits:

• Inositol for scalp health
• Pitera for moisture retention
• Rice protein for strand repair

The rise of #RiceWaterChallenge has sparked a wave of before-and-after transformations, pushing this product to the forefront of Gen Z's must-have hair care items. Beauty influencers demonstrate DIY methods alongside commercial products, driving demand for both premium and affordable options in the dropshipping market.

3. Refillable Vapes Post Disposable Vape Bans

The 2024 disposable vape ban sparked a significant shift in Gen Z's vaping preferences. Refillable vape devices now dominate the market, offering a sustainable alternative that aligns with environmental consciousness.

Popular brands have introduced sleek, compact designs with:

• Rechargeable batteries lasting up to 3 weeks
• Customizable nicotine strength options
• Biodegradable pods
• Recycling programs for used components

These eco-friendly alternatives reduce plastic waste by 85% compared to disposables. The market has seen a surge in aesthetically pleasing designs, including limited edition collaborations with artists and influencers. Gen Z users particularly gravitate toward devices featuring USB-C charging, transparent pods for easy monitoring, and adjustable airflow systems.

The shift has created a thriving secondary market for vape accessories, from protective cases to personalized pod stickers, reflecting Gen Z's desire for both sustainability and self-expression.

4. Planners and Calendars for Organization Needs

Gen Z's digital-first lifestyle hasn't diminished their love for physical planners. The 2025 trend shows a surge in aesthetic organization tools that blend functionality with style. These planners feature:

• Minimalist layouts with customizable sections
• Sustainable materials like recycled paper and vegan leather
• Built-in habit trackers and goal-setting frameworks
• QR codes linking to digital planning resources

Popular designs incorporate pastel color schemes and removable pages for maximum flexibility. The rise of "studygram" and productivity content on social media drives demand for Instagram-worthy planners that double as creative outlets.

Brands offering personalization options see the highest engagement, with users seeking planners that reflect their unique planning style and aesthetic preferences. Top-selling features include:

• Monthly mood trackers
• Finance management sections
• Project planning templates
• Wellness logging spaces

5. Drawing Markers (e.g., Ohuhu Brand) for Creative Expression

The increase in artistic expression among Gen Z has made drawing markers extremely popular. Ohuhu markers are leading this creative movement with their:

• Dual-tip design (brush and chisel)
• Alcohol-based, quick-drying ink
• 120+ vibrant color options
• Blendable pigments for seamless gradients

Gen Z artists are showcasing these markers through time-lapse art videos and tutorials, generating millions of views on TikTok. The professional-grade quality of the markers at an affordable price resonates with young creators who are developing their artistic skills.

The rise of bullet journaling and digital art translation has pushed these markers beyond traditional art supplies into must-have tools for:

• Study note aesthetics
• Mood tracking
• Character design
• Urban sketching

Brands like Ohuhu are taking advantage of this trend by releasing limited-edition sets and collaborating with Gen Z artists for exclusive color collections.

6. Grout Revivers for DIY Home Improvement Projects

Gen Z's growing interest in home improvement has sparked a viral trend around grout revivers. These affordable DIY solutions transform tired-looking tiles into fresh, modern surfaces without the need for professional help.

The most popular grout reviver products feature:

• Quick-dry formulas that work in under 60 minutes
• Non-toxic, low-VOC compositions
• Built-in applicator pens for precise application
• Water-resistant properties lasting up to 5 years
• Available in 10+ contemporary colors

Young homeowners and renters share their grout transformation projects across social media, with before-and-after reveals gaining millions of views. The average cost ranges from $15-30 per pen, making it an accessible option for budget-conscious DIY enthusiasts. These products have seen a 300% increase in sales through dropshipping stores, particularly those targeting first-time homeowners and apartment dwellers.

7. Phone Accessories Like Anti-spy Screen Protectors & Heavy-duty Cases

Privacy-focused Gen Z consumers have made anti-spy screen protectors a must-have phone accessory in 2025. These specialized protectors limit viewing angles to 28 degrees, keeping personal data secure from wandering eyes in public spaces.

Heavy-duty phone cases blend protection with personalization through:

• Customizable LED light strips
• Interchangeable designer backplates
• Built-in card holders with RFID blocking
• Drop protection up to 20 feet

The latest anti-spy protectors feature:

• Blue light filtering technology
• Self-healing nano-coating
• Anti-fingerprint surface
• Edge-to-edge coverage

Popular brands like CaseifyPro and PrivacyShield have captured Gen Z attention by collaborating with digital artists to create limited-edition designs that merge functionality with artistic expression. These accessories regularly trend on TikTok through aesthetic arrangement videos and drop test demonstrations.

8. LED Facial Masks for At-home Spa Treatments

LED facial masks have become a must-have beauty tech innovation for Gen Z's self-care routines. These high-tech devices use different light wavelengths to target specific skin concerns:

• Red light - reduces inflammation and promotes collagen production
• Blue light - fights acne-causing bacteria
• Yellow light - helps with skin sensitivity and redness

The latest models feature wireless designs, adjustable straps, and smartphone connectivity for customized treatment sessions. Priced between $50-$150, these masks offer an affordable alternative to expensive spa treatments.

Gen Z users particularly love sharing their masked selfies on TikTok, creating content that combines skincare education with aesthetic appeal. The masks' futuristic appearance and proven effectiveness have sparked numerous viral trends, with beauty influencers documenting their skin transformation journeys using these devices.

9. Inflatable Air Sofa Bed with Anti-deflation Technology

The revolutionary inflatable air sofa bed has captured Gen Z's attention with its innovative anti-deflation technology. This portable furniture piece transforms from a compact carry size to a full-sized bed in minutes, making it perfect for young professionals embracing hybrid work lifestyles.

Key features that drive its viral status:

• Smart pressure sensors maintain optimal firmness throughout use
• Quick-inflate technology requires no external pump
• Built-in USB charging ports for devices
• Weather-resistant material suitable for indoor and outdoor use
• Weighs under 7 pounds when packed

The sofa bed's versatility resonates with Gen Z's mobile lifestyle, serving as temporary seating for impromptu gatherings or emergency guest accommodation. Its success on TikTok stems from creative user demonstrations showing unexpected uses, from festival lounging to work-from-anywhere setups.

10. Pet Care Products Like Cat Water Dispensers Mimicking Faucet Flow

More and more members of Gen Z are becoming pet owners, leading to a higher demand for creative and innovative pet accessories. One product that has gained significant popularity is the cat water fountain dispenser, which has gone viral on TikTok with millions of views. These clever devices are designed to mimic the sound and movement of running water, encouraging cats to drink more and stay hydrated. Not only do they serve a practical purpose, but they also add a stylish touch to home decor.

Here are some key features that make these cat water dispensers so popular:

• LED lighting: This feature ensures visibility during the night, making it easier for both pets and owners to navigate in low light conditions.
• Multi-stage filtration: The built-in filtration system effectively removes hair, debris, and other impurities from the water, providing clean and fresh drinking water for pets.
• Whisper-quiet operation: Designed with noise-sensitive environments in mind, these dispensers operate silently, making them ideal for apartment living or households with easily disturbed pets.
• Smart water level indicators: Some advanced models come equipped with mobile app connectivity, allowing pet owners to monitor the water level remotely and receive notifications when it's time for a refill.
• Multiple water flow settings: Understanding that different pets have different preferences when it comes to drinking habits, these dispensers offer customizable options for water flow intensity.

The increasing popularity of these tech-savvy pet products reflects Gen Z's commitment towards promoting pet wellness as well as their inclination towards incorporating smart solutions into their everyday care routines. Through social media platforms like TikTok under the hashtag #PetTok, pet owners actively share their personal experiences with such products creating viral moments showcasing both practical benefits and aesthetic appeal associated with them.

Social media platforms are valuable tools for finding the next viral product sensation. Here's how you can use these platforms effectively:

TikTok Product Research

• Track trending hashtags in your niche
• Study competitor product showcases
• Analyze video engagement rates
• Monitor comments for customer sentiment
• Save viral product videos in collections

Instagram Intelligence Gathering

• Follow industry-leading dropshipping stores
• Watch Instagram Shopping features
• Study successful product reels
• Track engagement on product posts
• Analyze Instagram Stories metrics

Data-Driven Research Tools

• Google Trends - Track search volume patterns
• TikTok Creative Center - Access trending product data
• Jungle Scout - Analyze market demand
• Helium 10 - Research competitor products
• Minea - Social media trend tracking

Influencer Content Analysis

• Document products featured by top creators
• Note audience reactions in comments
• Track affiliate link usage
• Monitor sponsored post performance
• Identify recurring product mentions

User-Generated Content Insights

• Study product review videos
• Track unboxing content engagement
• Monitor product-related challenges
• Analyze before/after demonstrations
• Document customer testimonials

Creating dedicated monitoring systems helps track these elements systematically. Set up alerts for specific keywords, hashtags, and product categories. Build spreadsheets to document trending items, engagement metrics, and potential viral indicators. Regular analysis of these data points reveals patterns that signal emerging product trends before they peak.

Gen Z buyers demand products that align with their values. 83% of Gen Z shoppers actively seek sustainable dropshipping products, making eco-friendly materials and ethical production essential elements for success.

Key sustainability factors that resonate with Gen Z:

• Recyclable packaging materials
• Zero-waste manufacturing processes
• Fair trade certifications
• Carbon-neutral shipping options
• Biodegradable product components

Personalization creates deep connections with Gen Z consumers. Custom options transform standard products into unique expressions of individual identity. Successful dropshipping stores offer:

• Name engravings on accessories
• Color customization choices
• Mix-and-match product components
• Personal message inclusions
• Custom packaging designs

The combination of sustainability and personalization drives brand loyalty. Gen Z dropshipping trends show that buyers are willing to pay 15-20% more for products that meet both these criteria.

Action steps for dropshippers:

1. Source products with verified eco-friendly certifications
2. Partner with manufacturers using sustainable practices
3. Implement customization options at checkout
4. Display environmental impact information clearly
5. Create personalized unboxing experiences

Remember: Gen Z values authenticity. Your sustainability claims must be genuine and verifiable through transparent supply chain documentation.