Topic:

native ads

Total 110 articles

The Evolution of Native Advertising: From Print to Digital

Case Study

The Evolution of Native Advertising: From Print to Digital

Native advertising, a marketing strategy that seamlessly integrates promotional content into non-promotional contexts, has been an essential part of our lives for far longer than you may realize. From advertorials in newspapers dating back to the early 1900s to sponsored radio programs in the 1940s, the concept of blending advertising with editorial content has deep historical roots. Today's digital native advertising is simply the evolution of these time-tested techniques, adapted for modern platforms and enhanced by data-driven targeting capabilities.

David Kim

David Kim

9 minApr 13, 2024

Building Trust Through Native Advertising: Predictions and Expert Insights

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Building Trust Through Native Advertising: Predictions and Expert Insights

In the fast-paced world of digital marketing, native advertising stands out as a powerful way to connect with consumers without interrupting their online experience. This approach has proven particularly effective in an era where consumers have developed sophisticated filters for traditional advertising and actively seek authentic, valuable content. By respecting the user's intent and delivering relevant information within the natural flow of their content consumption, native advertising builds trust and drives meaningful engagement that translates into measurable business results.

Rachel Thompson

Rachel Thompson

8 minApr 8, 2024

9 Native Advertising Mistakes That Are Killing Your Campaigns

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9 Native Advertising Mistakes That Are Killing Your Campaigns

In the realm of digital marketing, native advertising has emerged as a potent tool for connecting with target audiences. The stakes are high in this game of digital persuasion. Understanding common pitfalls is key to navigating the landscape successfully.

Marcus Chen

Marcus Chen

10 minFeb 22, 2024

15 Native Advertising Examples to Brainstorm More Ideas

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15 Native Advertising Examples to Brainstorm More Ideas

Native advertising is getting a lot of traction as the content blends nicely in the main article. Here are some of the native advertising examples to get more ideas.

Kulwant Nagi

Kulwant Nagi

12 minMar 4, 2022

What is Native Advertising and How to Get Started

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What is Native Advertising and How to Get Started

Native advertising is a form of paid media baked into the user experience of a website or application. Think of them as ads that seamlessly fit into regular content on a platform.

Kulwant Nagi

Kulwant Nagi

7 minFeb 25, 2022

Native Advertising – What Works In 2021

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Native Advertising – What Works In 2021

Thinking of a new way to promote your products? Native advertising might work for you! Find out what works for this ad format in 2021.

Jairene Cruz

Jairene Cruz

10 minApr 7, 2021

Mega List of Adspy Tools in 2021

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Mega List of Adspy Tools in 2021

Want to see what your competitors are doing? Thanks to adspy tools, you can have that competitive intelligence with very little time and effort.

Jairene Cruz

Jairene Cruz

7 minMar 30, 2021

2021 Native Ads: Top E-commerce Trends With Examples

Featured

2021 Native Ads: Top E-commerce Trends With Examples

If you’re still feeling your way around and couldn’t quite land on a niche or offer that is profitable, sit back and read through this post.

Jairene Cruz

Jairene Cruz

11 minMar 10, 2021

New Ad Network: Adskeeper Data Now Live
New Ad Network: Adskeeper Data Now Live

It is our pleasure to announce addition of yet another huge native ad network, Adskeeper (adskeeper.co.uk), into our native ad intelligence tool. This network offers huge traffic opportunities from virtually every country of the world.

Hiren Shah

Hiren Shah

9 minMar 7, 2021

New Ad Network: Colombia Data Now Live
New Ad Network: Colombia Data Now Live

We are excited to announce addition of a new native ad network from India, Colombia Audience Network, on our native ad intelligence tool. We are the first and the only native ad spy tool to have this network. Have a look.

Hiren Shah

Hiren Shah

10 minFeb 26, 2021