MGID, which touts itself as a digital marketing and advertising company, is a farily big native advertising company. However in comparison to juggernauts like Outbrain and Taboola it is a distant third in terms of total traffic volume. The company was originally founded in Ukraine (also has an office in New York) in 2008 and has seen double digit growth since last few years. The company to date has approximately raised an unknown amount from 2 rounds of funding from private equity sources according to crunchbase.
MGID currently has a staff of around 250-500 employees and has approximately $13 million of annual revenue
In terms of growth, MGID has been seeing massive growth in recent years. Please take a look at the recent stats for MGID as measured by us and several third party resources.
MGID Traffic Analytics
Presented below are some important statistics from MGID native ad widgets. As you can see from the monthly volume charts, the network offers a huge amount of traffic from tens of thousands of websites spread across multiple countries.
The global reach pie chart clearly shows that the traffic is truly global with traffic from virtually any country of the world.
The doughnut chart shows the traffic distribution between desktop and mobile devices and as expected three quarter of traffic is generated via mobile devices. This is a trend with most major native ad networks as mobile devices have clearly taken over desktop based PCs.
MGID Advertisers and Publishers
Majority of MGID publishers fall into one of the following categories
- Online streaming
- URL shortening services
- Cloud hosting and File sharing services
- Online video/audio conversion services
Unfortunately, on these publishers it is very difficult to segment visitors based on their specific interests. Therefore, products that appeal to mass audience (such as dating, gaming etc.) appear to do well on MGID.
Here are the top advertisers and publishers for MGID:
Top MGID Publishers
|news18.com||News & Media||7%|
Top MGID Advertisers
|news-fancy.com||News & Media||4%|
MGID CPC Bids and Technical Specifications
The minimum CPC bids on MGID for many tier 3 countries stand at a fraction of a penny. However for tier 2 and tier 1 countries the the minimum bids are at $0.01. For getting high traffic volume from tier 1 countries, expect to pay $0.15+ per click.
Here are some important specifications:
|mage Size||492x328 pixels|
|Max Headline Characters||65 characters|
|Max Description Characters||250 characters|
|Max Recommended CPC Start Desktop||$0.05|
|Max Recommended CPC Start Mobile||$0.03|
|Max Recommended CPC Start Tablet||$0.04|
|Device Targeting||Desktop, Tablet (Android, iOS, Windows), Mobile (Android, iOS, Windows)|
|Maximum Ads Approved||40-50 Ads Per Account (No more than 10-15 ads per URL)|
|Annotations (Circles or Arrows Images)||Allowed|
Website: MGID Main Page
MGID Login: MGID Login Page
MGID Guidelines: MGID Advertiser Guidelines