Get A Sneak Peek Into Popin's Traffic
Popin was founded in 2008 by Cheng Tao, a student from the graduate school of University of Tokyo. The company is by far the largest native ad-network in Japan. It also has a significant market share in Taiwanese native ad space. Logly native ad network is a close competitor of Popin in Japanese market. In mid 2015, Popin was acquired by Baidu which operates the biggest search engine in China. In 2017, popin announced its plan to expand into several other south Asian markets including South Korea and Malaysia. We are currently not observing any significant traffic from these new geos as of yet.
Presented below are some important statistics from Popin native advertising widgets. As you can see from charts below, the network offers a huge amount of traffic from thousands of news/media websites mainly from Japan and Taiwan. As you can see from the monthly traffic estimate chart, the ad network has shown a healthy growth in the recent few months.
The doughnut chart shows the traffic distribution between desktop and mobile devices and as expected three quarter of traffic is generated via mobile devices. This is a trend with most major native ad networks as mobile devices have clearly taken over desktop based PCs.
Many major news & media companies from Japan and Taiwan are currently running Popin native ads widget. Popin offers targeting by audience interest and publisher categories to all its advertisers.
In addition, you can target by geo, device and specific publishers as well.
Considering the nature of the publishers, advertisers focused on content marketing usually thrive on Popin. In addition, you see advertisers promoting gaming, health and beauty products, financial products, physical products and mobile apps on Popin. For the best ROI, however, the pre-sale landing page needs to be rich in content.
Here are the top advertisers and publishers for Popin.
|this.kiji.is||News & Media||15%|
|setn.com||News & Media||8%|
|news.chosun.com||News & Media||4%|
|msn.com||News & Media||3%|
|news.tvbs.com.tw||News & Media||3%|
|chinatimes.com||News & Media||3%|
|beauty-topic.net||Health & Beauty||4%|
|newsphere.jp||News & Media||3%|
|dangdangbeauty.com||Health & Beauty||3%|
|forbesjapan.com||News & Media||2.5%|
|beauty-skin.tw||Health & Beauty||2%|
The minimum cpc bids on Popin is at $0.05 However, expect the bids to be in $0.1 to $0.35 per click to receive significant number of impressions.
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