Topic:

Programmatic Advertising

Total articles: 21

Forget Award Judges — Here's How Smart Media Buyers Identify Winning Creative Using Competitive Intelligence

Must Read

Forget Award Judges — Here's How Smart Media Buyers Identify Winning Creative Using Competitive Intelligence

Award-winning advertising and high-performing advertising are not always the same thing. While creative awards celebrate originality and artistic execution, performance marketers evaluate success through measurable outcomes like conversions, search lift, media efficiency, and campaign longevity. This article explores how modern media buyers use competitive intelligence, behavioral signals, and real-world performance data to identify winning creative—often long before award judges recognize it.

Elena Morales

Elena Morales

10 minJun 24, 2026

From Billboards to Browser Notifications: Why the Best Ad Strategies Now Live in the Data, Not on the Street

Editor’s Pick

From Billboards to Browser Notifications: Why the Best Ad Strategies Now Live in the Data, Not on the Street

Out-of-home advertising may generate billions in annual revenue, but much of the industry still operates through manual workflows, fragmented data, and legacy buying processes. This article explores how the real competitive advantage in modern advertising has shifted from physical placements to data intelligence—examining how programmatic buying, competitive monitoring, and cross-channel analytics are transforming the way performance marketers discover, evaluate, and capitalize on advertising opportunities.

Liam O’Connor

Liam O’Connor

6 minJun 24, 2026

The Hidden Budget War: How Brands Allocating Spend to OOH Are Showing Up in Your Native Ad Feeds

In-Depth

The Hidden Budget War: How Brands Allocating Spend to OOH Are Showing Up in Your Native Ad Feeds

As out-of-home advertising spending reaches record highs, a hidden competitive battle is unfolding across digital channels. This article reveals how major brands use billboards, transit ads, and digital OOH campaigns to generate awareness that fuels native advertising performance, how marketers can identify coordinated OOH-to-native strategies using competitive intelligence tools, and how to build a repeatable system that turns competitors’ brand budgets into profitable native advertising opportunities.

Elena Morales

Elena Morales

10 minJun 21, 2026

The OOH Hiring Boom Is a Signal: Here's What Digital Advertisers Should Steal From It

Editor’s Pick

The OOH Hiring Boom Is a Signal: Here's What Digital Advertisers Should Steal From It

The rapid hiring surge across the out-of-home advertising industry is revealing far more than growth—it’s exposing where media budgets, technology investments, and consumer attention are headed next. This article explores how digital advertisers can use OOH hiring trends as a form of competitive intelligence, uncover emerging geographic opportunities, identify retail media convergence signals, and build a practical monitoring framework that turns job listings into actionable marketing insights.

Liam O’Connor

Liam O’Connor

9 minJun 21, 2026

Why Performance Marketers Are Quietly Winning the Customers OOH Advertisers Are Spending Millions to Reach

In-Depth

Why Performance Marketers Are Quietly Winning the Customers OOH Advertisers Are Spending Millions to Reach

Out-of-home advertising may be enjoying a renaissance, but performance marketers are often winning the same customers more efficiently, more measurably, and with far greater visibility into what drives conversions. This article explores OOH's ongoing attribution challenges, the targeting precision gap between physical and digital media, the competitive intelligence advantages available to performance marketers, and why native and push advertisers increasingly operate with a level of transparency and optimization that traditional OOH campaigns still struggle to match.

Dan Smith

Dan Smith

7 minJun 19, 2026

Why the Best-Performing Native Ads Never Win a D&AD Pencil (And Why That's Good News for You)

Must Read

Why the Best-Performing Native Ads Never Win a D&AD Pencil (And Why That's Good News for You)

The highest-converting native ads rarely resemble award-winning creative. While industry awards celebrate originality and artistic execution, native advertising rewards relevance, trust, and measurable performance. This article explores why "boring" often beats brilliant in native advertising, how top advertisers use rapid iteration instead of chasing masterpieces, and why competitive intelligence tools reveal a more valuable creative scoreboard than any awards show.

David Kim

David Kim

6 minJun 19, 2026

Why the Rise in OOH Sales Hiring Is Actually Good News for Push and Native Advertisers

In-Depth

Why the Rise in OOH Sales Hiring Is Actually Good News for Push and Native Advertisers

The surge in OOH advertising isn't just a billboard story—it's an early signal that larger marketing budgets are flowing across the entire advertising ecosystem. This article explores how rising OOH spend, sales hiring, and retail media convergence can help native and push advertisers anticipate CPM inflation, identify emerging opportunities, and position campaigns ahead of growing competition.

Elena Morales

Elena Morales

6 minJun 18, 2026

Samsung Home Screens, TikTok Feeds, Push Notifications: How to Spy on Competitors Before Any New Ad Surface Eats Your Budget

How-To

Samsung Home Screens, TikTok Feeds, Push Notifications: How to Spy on Competitors Before Any New Ad Surface Eats Your Budget

New ad surfaces like Samsung TV home screens, TikTok premium placements, and push notification networks create opportunities—but also costly learning curves. This article shows how marketers can use competitive intelligence and ad spying techniques to study early adopters, uncover winning strategies, and reduce risk before investing in emerging advertising channels.

Samantha Reed

Samantha Reed

11 minJun 17, 2026

Why the Rise in OOH Sales Hiring Signals a Native Advertising Gold Rush You Shouldn't Ignore

Most Read

Why the Rise in OOH Sales Hiring Signals a Native Advertising Gold Rush You Shouldn't Ignore

This article explores how rising OOH sales hiring signals growing brand investment in out-of-home advertising and why that budget expansion creates major opportunities in native advertising and TikTok before CPMs rise.

David Kim

David Kim

8 minJun 16, 2026

What OOH Advertisers Don't Know About Their Own Digital Campaigns (And How to Use That Against Them)

Guide

What OOH Advertisers Don't Know About Their Own Digital Campaigns (And How to Use That Against Them)

This article reveals how OOH advertisers unknowingly expose their digital strategies through native ads, landing pages, and retargeting campaigns—and how competitors can use ad intelligence tools to intercept and capitalize on those audiences.

Rachel Thompson

Rachel Thompson

6 minJun 16, 2026