In the world of digital marketing, competitive intelligence is a vital practice that enables businesses to stay ahead of their rivals. It involves gathering and analyzing information about competitors' strategies and performance.
E-commerce, the buying and selling of goods and services over the internet, has seen a substantial surge in popularity. With the global consumers favoring online shopping, retail e-commerce revenue in the US is projected to exceed 1.3 trillion dollars by 2025.
Dropshipping is a popular ecommerce business model where the seller doesn't hold inventory. Instead, customer orders and shipment details are transferred to a manufacturer, wholesaler, or another retailer, who then ships the products directly to the customer.
TikTok creators have become essential players in the realm of brand collaboration. With their ability to produce engaging and creative content, these influencers help brands reach a broader audience and foster authentic connections.