Topic:

push advertising

Total articles: 17

Why First-Party Data Matters More Than Ever in Push Advertising

Quick Read

Why First-Party Data Matters More Than Ever in Push Advertising

First-party data—the information you collect directly from your customers through website visits, app interactions, and purchase history—has become the cornerstone of effective push advertising. This data comes straight from your audience with their explicit consent, making it both ethically sound and incredibly valuable for creating personalized marketing campaigns.

Priya Kapoor

Priya Kapoor

11 minOct 28, 2025

The Ultimate Guide to Push Notification Consent in 2025

Guide

The Ultimate Guide to Push Notification Consent in 2025

In 2025, push notification consent is at the intersection of user engagement and privacy in the world of mobile apps. These instant alerts have changed the way apps interact with users, providing them with immediate updates, tailored offers, and important information directly on their devices.

David Kim

David Kim

9 minAug 4, 2025

Top 9 Push Traffic Ad Networks: A Guide to Popular Push Networks for Your Campaigns

Must Read

Top 9 Push Traffic Ad Networks: A Guide to Popular Push Networks for Your Campaigns

This guide is for anyone looking for where to get push traffic, where to buy push traffic, and the top push networks for arbitrage. It’s especially useful for webmasters working with push traffic and anyone in CPA marketing aiming to gain push subscribers through paid traffic sources.

Dan Smith

Dan Smith

8 minJul 31, 2025

How to Use Video and Images in Push Notifications for Better Results

How-To

How to Use Video and Images in Push Notifications for Better Results

Traditional push notifications deliver simple text messages to users' devices. Rich media push notifications transform this basic format into an engaging multimedia experience. These enhanced notifications incorporate visual and audio elements that capture attention and drive action.

David Kim

David Kim

7 minJul 25, 2025

Did Your Push Notifications Just Get Smarter?

Trending

Did Your Push Notifications Just Get Smarter?

Push notifications have evolved beyond simple broadcast messages sent to every user. Push notification segmentation transforms these alerts into precision-targeted communications, delivering personalized content to specific user groups based on their unique characteristics and behaviors.

Marcus Chen

Marcus Chen

6 minJul 15, 2025

5 Ways Retailers are Winning with Location-Based Push Alerts

News

5 Ways Retailers are Winning with Location-Based Push Alerts

Location-based push alerts, a key component of location-based push notifications, have transformed retail marketing by establishing strong connections between businesses and customers. These targeted messages utilize geofencing technology to reach shoppers at exactly the right time and place.

Dan Smith

Dan Smith

12 minJul 7, 2025

Push Notification Strategies: Your Secret Weapon for High Engagement Marketing

Tips & Tricks

Push Notification Strategies: Your Secret Weapon for High Engagement Marketing

Push notifications are like a gentle nudge, grabbing your attention with short messages that pop up on your device. These small but impactful alerts have completely changed the way businesses communicate with their audience in real-time.

Liam O’Connor

Liam O’Connor

9 minJun 21, 2025

10 Proven Strategies for Click Fraud Protection in Digital Advertising

Tips & Tricks

10 Proven Strategies for Click Fraud Protection in Digital Advertising

Digital advertising is significantly undermined by click fraud, a deceptive tactic that artificially inflates ad click metrics through automated bots or hired human clickers. This fraudulent activity not only depletes advertising budgets but also corrupts campaign performance data, leading marketers to make misguided strategic decisions based on falsified engagement metrics. The financial impact of click fraud on the global digital advertising ecosystem amounts to billions of dollars annually, creating an urgent challenge for advertisers seeking accurate performance measurement and return on investment.

Elena Morales

Elena Morales

6 minMay 30, 2025

10 Reasons to Switch to Server-Side Analytics for Better ROI

Quick Read

10 Reasons to Switch to Server-Side Analytics for Better ROI

Server-side analytics marks a fundamental shift in data collection methodology, processing user interactions directly on secure servers rather than relying on client-side browser scripts. This approach offers enhanced data accuracy by circumventing ad blockers and browser privacy settings that frequently disrupt traditional tracking methods. Additionally, server-side analytics provides improved security for sensitive information while reducing page load times by eliminating resource-intensive tracking scripts from the user's browser environment.

Marcus Chen

Marcus Chen

9 minMay 22, 2025

7 Proven Traffic Arbitrage Strategies to Maximize Your ROI

Tips & Tricks

7 Proven Traffic Arbitrage Strategies to Maximize Your ROI

Traffic arbitrage is a powerful digital marketing strategy where you buy web traffic at lower costs and redirect it to generate higher returns. It's about finding pricing gaps between different platforms and turning them into profit opportunities.

Rachel Thompson

Rachel Thompson

9 minMay 18, 2025